Amazon’s marketing email volume scaled hard through 2025 — Prime Big Deal Days, Kindle daily deals, Audible originals, Amazon Fresh promotions, Music Unlimited pushes, all from separate lists firing independently. Google’s February 2024 bulk-sender rules forced the List-Unsubscribe header into every high-volume message, but that only handles one program at a time. A clean sweep requires two Amazon pages, takes five minutes, and stops everything except the order confirmations you can’t legally be opted out of. Here is the exact sequence, what Amazon still sends and why, and the fallback for third-party sellers.
The Two-Page Amazon Unsubscribe Sequence
Amazon splits email opt-outs across two pages that must both be completed. Page 1: Account & Lists → Your Account → Communication Preferences → tick “Do not send me any marketing email for now” → Save. Page 2: Account & Lists → Your Account → Email Subscriptions → unsubscribe from every listed program individually. Both together cover the full surface; one alone leaves gaps.
Page 1 — Communication Preferences (the global marketing opt-out)
- Sign in to amazon.com on a desktop browser.
- Hover Account & Lists at the top right → click Your Account.
- Scroll to the Communication and content section.
- Click Communication preferences.
- Expand Email under General Settings.
- Tick Do not send me any marketing email for now (note: the wording is important — “for now” means until you untick it, not a time-limited pause).
- Click Save changes.
Amazon states on its own Help page that changes take 1 to 5 business days to fully propagate. Messages already in the send queue go out as scheduled.
Page 2 — Your Email Subscriptions (the program-specific opt-out)
- Still in Your Account, under Communication and content, click Email subscriptions.
- You’ll see a list of every Amazon email program you’re currently subscribed to. Common entries include:
- Amazon Local Deals
- Amazon Family Daily Deals
- Amazon Goldbox
- Recommended for You
- Kindle Daily Deals
- Kindle Newsletter
- Audible New Releases
- Prime Video New Arrivals
- Amazon Music New Releases
- Whole Foods / Amazon Fresh Promotions
- Fashion
- Baby Registry updates
- For each subscription you want to stop, click Unsubscribe. Some open a confirmation page — click Unsubscribe again there.
- Repeat until every program shows Subscribe instead of Unsubscribe.
Why you need both pages. The global marketing opt-out on Page 1 handles generic Amazon marketing mail. The per-program subscriptions on Page 2 override it — a program you’re subscribed to may keep sending even when global marketing is off, because Amazon treats your active subscription as explicit consent. Doing both pages is the only way to clear the whole surface.
What Amazon Will Still Send You
Even after full unsubscription, Amazon continues to send transactional and account-related email you cannot opt out of: order confirmations, shipping notifications, delivery confirmations, refund notifications, return confirmations, account security alerts, password changes, payment method updates, and statutory notices such as GDPR policy updates. These are required by consumer protection regulations and Amazon’s own terms.
Categories that are not opt-outable:
- Order confirmations — “Your Amazon.com order of [item] has shipped.”
- Shipping updates — “Your package will arrive [date].”
- Delivery confirmations — “Delivered: Your package arrived.”
- Returns and refunds — “Your refund has been initiated.”
- Payment and billing — failed card, invoice, subscription renewals.
- Account security — new sign-in detected, password changed, 2FA enabled.
- Policy and terms updates — significant changes to Terms of Use, Privacy Policy, EU/UK DPR notices.
- Subscription renewals — Prime, Audible, Kindle Unlimited, etc., notifying you before the next billing cycle.
- Legal notices — subpoenas or court-ordered disclosures to you.
The US FTC’s CAN-SPAM Act draws the same line: transactional or relationship messages between a business and an active customer are explicitly excluded from opt-out requirements. Amazon’s policy matches this.
If transactional volume itself is the problem, the answer isn’t unsubscribing (which won’t work), it’s filtering. Jump to the Gmail / Outlook Filter section below.
Third-Party Seller Lists
When you buy from a third-party seller on Amazon’s marketplace, that seller receives your shipping email and can use it for marketing — separately from Amazon’s own opt-out system. Amazon does not centrally control these lists. To unsubscribe, find the seller in Your Orders, click the seller’s name, and use Contact Seller with a removal request.
Step by step:
- Amazon homepage → Returns & Orders (top right, signed in).
- Find a recent order from a third-party seller. (Amazon-direct orders show “Sold by Amazon.com”; third-party orders show the seller’s business name.)
- Click the seller name. The seller profile page opens.
- Click Ask a question or Contact Seller.
- Category: An issue with my order → Other. Message: “Please remove my email address from your marketing list per applicable spam laws (CAN-SPAM / GDPR / UK PECR). I do not consent to future marketing messages.” Submit.
- If the seller doesn’t comply within 30 days, report them to Amazon via the Report a Violation form in Seller Central Help.
Realistic expectations. Many reputable third-party sellers honor removal immediately. Low-quality sellers ignore it — that’s when Report a Violation matters, and for repeated offenders a Gmail filter rule on their domain is faster than waiting for compliance.
Mobile: Why There’s No Easy Way
Amazon’s mobile apps (iOS, Android) and the mobile website intentionally expose a trimmed-down subset of account settings — and Communication Preferences is not in that subset. To fully unsubscribe on mobile, open amazon.com in your browser and force desktop mode, or complete the unsubscribe on a real desktop.
Amazon’s design choice here is intentional: the mobile app is optimized for purchase flow, and the company surfaces settings by perceived priority. “Receive more marketing emails” is high-visibility, “stop receiving emails” is buried. The workaround:
iOS Safari:
- Open amazon.com.
- Tap the Aa icon in the address bar → Request Desktop Website.
- Sign in, navigate Account & Lists → Your Account → Communication Preferences.
Android Chrome:
- Open amazon.com.
- Tap the ⋮ menu → tick Desktop site.
- Sign in and proceed as above.
If the layout still looks mobile-responsive, the site sometimes overrides the desktop flag. Open the page on a real computer instead.
If Amazon is only one of two dozen senders filling your inbox — newsletters, shopping sites, LinkedIn, Substack digests, loyalty programs — going vendor by vendor is a losing game. Leave Me Alone detects every sender that emails you with subscription-style mail and unsubscribes via the RFC 8058 List-Unsubscribe header Google mandated for bulk senders in February 2024. One pass over your inbox, clean for months.
Kindle, Audible, Prime Video: Separate Opt-Outs
Amazon-owned services run their own subscription lists. Your main Amazon.com unsubscribe doesn’t reach them. Here’s where each lives:
Kindle:
- Amazon.com → Your Account → Manage Your Content and Devices → Preferences → Kindle Email Preferences. Untick the program emails (Kindle Daily Deals, Newsletter, New Releases).
Audible:
- audible.com → Account Details → Email Preferences. Separate login from Amazon.com in some cases.
Prime Video:
- primevideo.com → Account & Settings → Communications. Toggles are independent from Amazon.com’s Communication Preferences.
Amazon Music:
- music.amazon.com → Settings → Notifications → Email toggle.
Whole Foods / Amazon Fresh:
- Usually reachable through Your Email Subscriptions on Page 2 above, but some regional Fresh markets have separate preference pages. Check every email footer’s unsubscribe link.
AWS (if you have an AWS account linked):
- Separate system at aws.amazon.com/preferences/email — AWS marketing is fully decoupled from Amazon.com’s.
Gmail / Outlook Filter as a Fallback
When Amazon’s unsubscribe mechanics don’t stop everything (transactional mail you cannot opt out of, or a third-party seller ignoring removal requests), a client-side filter keeps the inbox clean without waiting on compliance. In Gmail, create a filter with From: amazon.com OR marketplace.amazon.com → Apply the label “Amazon” → Skip the Inbox. In Outlook, a rule moves matching mail to a folder.
Gmail recipe:
- Gmail search bar → sliders icon (Show search options).
- From:
@amazon.com OR @marketplace.amazon.com OR @email.amazon.com. - Click Create filter.
- Tick Skip the Inbox, Apply the label → create new label “Amazon”, optionally Mark as read.
- Tick Apply filter to matching conversations for retroactive cleanup.
- Create filter.
Now Amazon mail lives under a label you can check on demand but doesn’t hit your primary inbox.
Outlook recipe:
- Right-click any Amazon message → Rules → Create rule → More options.
- Condition: From contains
amazon.com. - Action: Move to folder → pick or create “Amazon”.
- Tick Run rule now on messages already in the current folder.
- Save.
When filter > unsubscribe. For transactional mail (order confirmations, shipping notifications) the filter is actually the right answer — you can’t stop the mail and you occasionally want to see it, so foldering keeps it out of the way without losing it.

Alexis Dollé, email expert for 10+ years. Founder of Email Tools. I test every email client and utility myself, then write about them the way I’d explain them to a friend — no marketing fluff, no sponsored rankings, every claim sourced.
LinkedInSources & references
- Amazon Customer Service, “Unsubscribe from Amazon Marketing Emails” — Communication Preferences location, 1-5 business day propagation statement. Accessed 2026-04-21. amazon.com/gp/help/customer/display.html?nodeId=GJAW9SFGM8XTS89H
- Amazon Customer Service, “Change Your Subscription Email Preferences” — Your Email Subscriptions page, program-specific opt-out flow. Accessed 2026-04-21. amazon.com/gp/help/customer/display.html?nodeId=GXSTUM6E6RZDAQRY
- Amazon, Your Account — Email Subscriptions direct page. Accessed 2026-04-21. amazon.com/hz/contact-us/mailingpref
- US Federal Trade Commission, “CAN-SPAM Act: A Compliance Guide for Business” — transactional vs commercial email distinction, opt-out requirements. Accessed 2026-04-21. ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
- IETF, RFC 8058 “Signaling One-Click Functionality for List Email Headers” — the one-click unsubscribe header Google’s February 2024 sender guidelines mandate. Accessed 2026-04-21. datatracker.ietf.org/doc/html/rfc8058
Frequently asked questions
How long does it take for Amazon emails to actually stop?
Amazon’s own Help page states it may take 1 to 5 business days for email preference changes to take effect. Messages already queued for send go out as scheduled. If you’re still receiving new promotional mail after a week, double-check both the Communication Preferences page and the Your Email Subscriptions page — Amazon splits opt-outs across both.
Why am I still getting Amazon emails after unsubscribing?
Three common reasons: (1) you only ticked the opt-out on one of Amazon’s two email preference pages — both need to be done, (2) you’re still receiving transactional email (order confirmations, shipping updates, refund notifications) which you cannot opt out of, or (3) a third-party seller from a recent order is emailing from their own list separately from Amazon.
Can I stop Amazon order confirmations and shipping updates?
No. Amazon classifies order confirmations, shipping updates, delivery notifications, refund notifications, and account security alerts as transactional messages, which cannot be disabled while an account is active. The rationale is consumer protection: you have a right to know your purchase is being processed. If you want to silence them, create an email filter in Gmail or Outlook to route them to a folder rather than trying to opt out at source.
How do I unsubscribe from Amazon emails on the iPhone Amazon app?
You can’t complete the unsubscribe in the mobile app — Amazon intentionally keeps the full Communication Preferences dashboard desktop-only. Open amazon.com in Safari on iPhone, tap the share icon → Request Desktop Website, then sign in and navigate Account & Lists → Your Account → Communication Preferences. Or use a desktop.
Does clicking ‘unsubscribe’ at the bottom of an Amazon email work?
It works for the specific program that sent that message — a targeted opt-out. But because Amazon runs dozens of email programs (Deals, Amazon Local, Goldbox, Kindle, Audible, Prime Video, Music, Fresh, Fashion, Baby Registry), unsubscribing from one email doesn’t stop the others. For a clean sweep, use Your Email Subscriptions to handle all programs in one pass, then tick the global marketing opt-out in Communication Preferences.
Can I delete my Amazon account instead of unsubscribing?
Yes, closing your Amazon account stops all marketing and most non-transactional email automatically. Navigate Help → Customer Service → Need More Help → Close Your Amazon Account. Be aware closing erases order history, returns eligibility, Prime benefits, Kindle library access, gift card balances, and any saved payment methods. For most people, unsubscribing is the proportionate response.
Related: How to unsubscribe from emails that won’t stop — the general playbook. Best unsubscribe tools 2026 — for when Amazon is just one of fifty senders.