Mailchimp is one of the most widely used email marketing platforms in the world. It offers a generous free tier and a polished drag-and-drop editor that makes it easy for beginners to launch their first campaign in minutes.
Power users will appreciate the journey builder for multi-step automation, A/B testing on subject lines and send times, and deep integrations with Shopify, WooCommerce, and hundreds of other apps.
Key features
- Drag-and-drop email editor with 100+ templates
- Audience segmentation and tagging
- Behavioural automation triggers
- Landing page and form builder
- Detailed open/click/revenue analytics